Invention


By Barry Fox Snap happy Advertising has a new gimmick. Kodak in Rochester, New York, wants to encourage people to take pictures of adverts in return for free photo prints. The idea is that Kodak sells more film, customers get a freebie, and the advertiser gets the exposure they crave. The company proposes running the slogan “Shoot me with Kodak film, and get a free extra set of prints” on billboards or giant screens at sports events,
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